CX Archetype: Evidence Strategist

Architect of CX Summit Lisbon

Europe

Cristiani Oliveira

Cristiani Oliveira

What customers are experiencing is undeniable when you know where to look.

You have built the internal evidence. You know what the data shows. The moment that is hard is when someone in the room asks for the external view: what is the market actually saying, in the channels it chose, without prompting. That is what makes the internal evidence complete.

 

Cristiani Oliveira builds that record. As principal architect of the CX Summit Lisbon platform and a member of MSPA Europe and Africa, she advises research, insights, and CX measurement leaders across Portugal, Europe, and Brazil on building a customer experience evidence base that holds wherever it is examined. She works in Portuguese, Spanish, and English.

Atlas³ harvests and evaluates the ongoing conversation surrounding your organization, across all fourteen measures, with verbatim source and channel attribution preserved. The external record that closes the argument.

The ability to use what you know.

The market’s view of an organization lives in the ongoing conversation surrounding it. Customers describe what happened, what they found, and what they concluded, in channels they chose and in language they own. Atlas³ harvests that conversation directly and evaluates it with verbatim source and channel attribution preserved behind every finding.

Four questions the complete picture answers.

01 What does the evidence actually show?

A customer experience claim is only as strong as the external evidence behind it. Atlas³ reads the public record across all fourteen measures: Reach, Interest, Understanding, Trust, Satisfaction, Momentum, Visibility, Stability, Quality, Fairness, Economic Impact, Adoption Strength, Switch Risk, and Community Noise. Every finding traces to verbatim source.

The claim becomes stronger when customers, channels, and time periods point to the same reality. Atlas³ locates both where the record agrees and where the picture is still forming, preserving channel, timing, and customer language throughout.

Reviews, forums, social platforms, and AI-assisted discovery shape what people find when they look for the organization. Atlas³ reads what customers are saying, what it supports, and what the organization can currently defend.

Atlas³ shows whether the evidence base is becoming clearer, broader, and more consistent. The trajectory gives an Evidence Strategist a clear view of whether the public record is becoming clearer and broader and where to work to strengthen it.

Three engagements.

01

The Atlas³ Report.

The external evidence record on your organization, across all fourteen measures, with verbatim source and channel attribution preserved behind every finding. The documented base the organization can take to a board, a regulator, or what surfaces in AI-mediated discovery.

02

The Workshop.

Three formats depending on where you are.

Workshop 01

The Evidence Audit

• What the external customer record currently shows across all fourteen measures

• Where the public evidence supports the organization's claims and where it is still forming

• What to build and in what order

Workshop 02

AI Discovery

• How the organization's evidence currently appears in AI-mediated discovery

• What the published evidence supports in AI-mediated contexts

• What to build to be found and cited when someone asks AI which organization to work with

Workshop 03

Regulated Evidence

• The evidence standard the regulatory or compliance context requires

• How the current record compares to that standard

• The documentation structure that meets it

03

The Ninety-Day Pilot.

Three program types. Run alone or in combination.

Program 01

The Evidence Foundation

• Ninety days building the external customer record from the ground up

• Verbatim source, channel attribution, all fourteen measures

• The foundation every claim about the organization's customer experience rests on

Program 02

The Citation Layer

• Ninety days building the published evidence that AI systems, buyers, and regulators cite

• Research and documentation structured to be found, cited, and held up to scrutiny

• The record that makes the organization's claims citable and durable

Program 03

The Compliance Record

• Ninety days building the evidence documentation the compliance context requires

• Every finding traceable to source, channel, and month

• The record, ready for scrutiny before it arrives

The Long-Term Engagement.

Cristiani works with the organization over time, responsive to what the external record shows and what the organization needs to defend. The Global CX Alliance supports both Cristiani and the organization by certifying Best Agentic CX Practices as the standard continues to evolve, and issues Alliance Certified to organizations that meet it.

Request an Atlas³ Briefing

Submit the form. Cristiani will return with a complete Atlas³ reading of the external evidence base since January 2026, structured by measure and traced to verbatim source.

What you receive

• The complete Atlas³ evidence reading on your organization since January 2026

• Where the external record supports your position and where it is still forming

• Verbatim customer voice behind every finding, traced to channel and month

• The evidence base structured for board, regulatory, or executive review

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